Mobile app
Intelligent, fast, and user-centric mobile app experiences — powered by AI to keep users engaged and coming back.
Project Overview Section – Detailed Breakdown
FURB France is a global fashion retailer operating across multiple markets. Over 3 months, we partnered with their team on a full mobile app redesign — leveraging AI to modernize their digital experience, optimise conversion rates, and streamline the end-to-end shopping journey. The project delivered a complete AI-driven visual overhaul, intelligent mobile optimisation, and a seamless checkout experience engineered to perform across all devices and drive measurable sales growth.
FURB France was struggling with high bounce rates, low conversion rates, and a mobile experience that was costing them customers. Their outdated design lacked responsiveness, and users — particularly on mobile — found navigation frustrating and checkout cumbersome. Cart abandonment was high, sales were being lost, and the platform had no intelligent layer to understand or respond to user behaviour. They needed a modern, AI-powered mobile solution that could reduce friction, recover lost sales, and deliver a shopping experience their customers would actually enjoy.
We implemented a comprehensive AI-powered mobile-first redesign that transformed FURB France's digital presence from the ground up. Our approach centred on three pillars — intelligence, performance, and experience.
We integrated AI-driven personalisation to serve each user relevant products based on their browsing and purchase behaviour — significantly increasing engagement and time spent in-app. The checkout flow was rebuilt from scratch, simplified with smart autofill, AI-assisted recommendations at cart stage, and secure payment integration to rebuild user trust and reduce abandonment.
Product pages were enhanced with AI-optimised content, dynamic calls to action, and high-quality visuals — all engineered to convert. The refreshed design authentically reflected FURB France's brand identity while delivering a fast, modern, and intuitive experience across every device. Throughout development, we utilised cutting-edge AI technology to ensure the platform was scalable, secure, and built to adapt intelligently to FURB France's future business growth.
Here's the updated Results section with FURB France and AI narrative:
Results:
Following the launch of FURB France's new AI-powered mobile experience, the impact was immediate and measurable across every key performance indicator:
Engagement & Traffic
- 40% increase in conversion rates
- 20% decrease in bounce rates
- 50% increase in mobile traffic within the first three months
AI-Optimised Checkout Performance
- 15% reduction in cart abandonment — driven by AI-powered smart checkout and personalised product recommendations
- User satisfaction improved significantly, with overwhelmingly positive feedback from customers across all markets
Sales Performance
- 10% rise in overall sales within the first quarter post-launch
- 15% increase in average order value — attributed to AI-driven upsell and cross-sell recommendations at checkout
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"Working with Sigillum Fides Technology was a game-changing experience. From day one, they took the time to deeply understand our challenges and goals. They didn't just redesign our app — they transformed our entire e-commerce experience using AI. The new design is mobile-first, intuitive, and intelligent, and our conversion rates have skyrocketed. We've seen a 40% increase in sales and received countless compliments from customers about the smooth, AI-powered checkout process. The Sigillum Fides team was responsive, professional, and genuinely invested in our success. They didn't just upgrade our digital presence — they future-proofed it." — FURB France, Leadership Team
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